SEO Best Practices: Mobile Friendliness
SEO Best Practices: Mobile Friendliness Introduction In today’s digital age, mobile devices have become an integral part of our lives. With more people accessing the internet through smartphones and tablets, it’s crucial for businesses to prioritize mobile friendliness. In addition to providing a seamless user experience, mobile friendliness is also a key factor in search […]
15 SEO Best Practices: Website Architecture
15 SEO Best Practices: Website Architecture Introduction: When it comes to optimizing your website for search engines, the architecture of your site plays a crucial role. A well-structured and organized website not only enhances user experience but also improves search engine visibility. In this article, we will discuss 15 SEO best practices for website architecture […]
ECommerce PPC Management: What Your Business Needs to Know
eCommerce PPC Management: What Your Business Needs to Know eCommerce PPC Management is the process of creating and optimizing advertising campaigns to drive targeted traffic and sales to an online store. It is a critical component of digital marketing for ecommerce businesses. Here’s what you need to know: Choose the Right Platform There are several […]
Google’s Local SEO Ranking Factors
According to a GO-Globe survey, 50 percent of consumers who do a local search on their smartphone visit a store within a day. This is the same with 34 percent of consumers who searched on a computer or tablet. It’s tough getting to the top of business, and that includes struggling with an online presence. […]
SEO vs. PPC: Which Should You Implement?
SEO vs. PPC: Which Should You Implement? Both SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising are important components of a comprehensive digital marketing strategy. However, the choice between the two will depend on various factors such as your business goals, budget, timeline, target audience, and competition. Here are some points to consider when deciding […]
Social Media 101: Choosing the Right Platform for Small Business Owners
Social Media 101: Choosing the Right Platform for Small Business Owners In an age where more people are signing up for social media every single day, who would love to tap into potential prospects who can turnout to be your next client? It won’t be surprising if business owners – old and new – would […]
7 Essential Features of a Persuasive CTA
7 Essential Features of a Persuasive CTA While it’s possible to measure the overall “success” of a website with multiple different metrics, most webmasters would agree that the number of total conversions—that is, the total number of customers or potential customers earned by a site—is the best one to examine. Generally, conversions are earned through […]
Why You Should Use Humor In Marketing
Why You Should Use Humor In Marketing Guess what: laughter brings people together, and humor is highly memorable. That’s backed up by science. So if you were wondering whether you should use humor in your marketing strategy, read on. Whatever you say, Prof. Professor Sophie Scott, British neuroscientist and professor at University College London, has dedicated […]
The Importance of Social Media Marketing
The Importance of Social Media Marketing At first glance, the value of social media marketing might seem difficult to pin down. But we’ll cut to the chase: a strong social media presence, both organic and paid, is profoundly beneficial –if not imperative– to the success of your brand. Worldwide, people each spend an average of 2 […]
12 Signs You Need a Professional Website Redesign
12 Signs You Need a Professional Website Redesign 1. The information on it is outdated. Outdated information on your website can lead new and existing customers astray, thinking you’re located where you’re not, you offer more or less than what you do, or that you’re not open when you are. Plus, outdated information sends negative […]
