Case Study: for Builder Systems Group
(2011 - Present)
Website Design, Social Media Marketing, PPC Campaign, SEO, Graphic Design, and Local SEO Services
Explore how Creative Web Designs revamped Builder Systems Group’s website, implemented effective social media marketing strategies, managed successful PPC campaigns, optimized SEO efforts, created stunning graphic designs, and boosted local search visibility, resulting in increased brand awareness, higher organic traffic, and improved lead generation.
Transforming Builder Systems Group's Online Presence
A Comprehensive Digital Marketing Case Study
Builder Systems Group is a leading security company in Texas specializing in commercial and residential security systems. They approached Creative Web Designs in 2011 to revamp their online presence and establish a strong digital marketing strategy. Builder Systems Group sought a comprehensive range of services, including website design, social media marketing, PPC campaign management, SEO optimization, graphic design, and local SEO.
a) Website Design: Create a visually appealing, user-friendly website that showcases Builder Systems Group’s portfolio and services, with a focus on lead generation and conversion.
b) Social Media Marketing: Develop an engaging social media strategy to increase brand awareness, engage with the target audience, and foster a sense of community.
c) PPC Campaign: Create and manage pay-per-click campaigns to drive targeted traffic and generate quality leads for Builder Systems Group.
d) SEO: Optimize the website to improve its visibility on search engine result pages (SERPs), increase organic traffic, and enhance the company’s online presence.
e) Graphic Design: Design visually stunning graphics and marketing collateral that align with Builder Systems Group’s brand identity and elevate their marketing efforts.
f) Local SEO: Implement local SEO strategies to improve visibility in specific geographic areas and attract potential customers looking for construction services in Builder Systems Group’s target locations.
Creative Web Designs collaborated with Builder Systems Group to develop a modern, responsive website that showcased their projects and services. They implemented clear calls-to-action and contact forms to generate leads. A targeted social media strategy was designed to engage the audience and drive traffic to the website. Extensive keyword research guided the implementation of effective PPC campaigns on platforms like Google Ads. The website underwent a comprehensive SEO audit, resulting in on-page and off-page optimization to improve search rankings. Local visibility was enhanced through location-specific keywords, Google My Business listings, and positive client reviews.
Builder Systems Group achieved remarkable results through a website redesign. User experience improved, leading to increased engagement and conversions. The average time spent on the website increased by 93%, and the bounce rate decreased by 80%. Social media following and engagement grew significantly, with thousands of new followers and a 50% increase in organic reach. PPC campaigns generated targeted traffic and a 125% increase in leads. Conversion rates improved by 217% through continuous optimization. SEO efforts resulted in higher search engine rankings and a 236% increase in organic sessions. The brand’s identity and credibility were enhanced with visually appealing designs, leading to increased brand recognition. Local search visibility improved, resulting in a 51% increase in local leads.
Cindi @ Creative Web Designs is OUTSTANDING. Her ability to be flexible, responsive, and timely is more than a business owner could ask for. She listens to your goals and desires to partner with you to make sure she is value-added member of your team. Great Work!!!
Very professional service! Great communication and ability to create what client is looking for. Fast service. This company went above and beyond what we asked or even hoped for. Incredible art and design work that looks better than we had hoped!
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