7 Essential Features of a Persuasive CTA
7 Essential Features of a Persuasive CTA While it’s possible to measure the overall “success” of a website with multiple different metrics, most webmasters would agree that the number of total conversions—that is, the total number of customers or potential customers earned by a site—is the best one to examine. Generally, conversions are earned through […]
Why You Should Use Humor In Marketing
Why You Should Use Humor In Marketing Guess what: laughter brings people together, and humor is highly memorable. That’s backed up by science. So if you were wondering whether you should use humor in your marketing strategy, read on. Whatever you say, Prof. Professor Sophie Scott, British neuroscientist and professor at University College London, has dedicated […]
The Importance of Social Media Marketing
The Importance of Social Media Marketing At first glance, the value of social media marketing might seem difficult to pin down. But we’ll cut to the chase: a strong social media presence, both organic and paid, is profoundly beneficial –if not imperative– to the success of your brand. Worldwide, people each spend an average of 2 […]
12 Signs You Need a Professional Website Redesign
12 Signs You Need a Professional Website Redesign 1. The information on it is outdated. Outdated information on your website can lead new and existing customers astray, thinking you’re located where you’re not, you offer more or less than what you do, or that you’re not open when you are. Plus, outdated information sends negative […]
