Tina Brown Creations needed a visually engaging eCommerce website that showcases original artwork while providing a smooth, intuitive shopping experience.
The goal was to create an online store that feels artistic and personal—without sacrificing usability, performance, or conversion.
Custom eCommerce Website Design
Art-Focused UI/UX Strategy
Product & Collection Layouts designed for visual impact
Conversion-Optimized Shopping Flow
Mobile-First, Responsive Design
SEO-Ready Product & Category Structure
Clean, modern design that highlights artwork without distraction
Intuitive navigation for browsing collections and products
Streamlined checkout experience to reduce friction
Scalable structure for adding new artwork and collections
Many artist websites struggle to balance creativity with eCommerce functionality. The challenge was to present artwork in a way that feels expressive and premium, while still making it easy for visitors to browse collections, view product details, and complete purchases confidently on any device.
We designed a clean, art-forward eCommerce website that puts the work front and center. Thoughtful layout, strong visual hierarchy, and simplified navigation allow each piece to shine while guiding visitors naturally through the buying process. The site combines creative branding with conversion-focused design, resulting in an online shop that feels both inspiring and easy to use.
I would like to give you a briefing of my personal background. I did study fashion designing in FIT (State University of New York) at NYC, NY, USA. I had been designing wedding and party dresses and also the detail flower or lace designs for the embroidery work on these dresses.
My grandparents were from China, Taiwan and Japan and they migrated to Indonesia. I was born there but I grew up in Singapore since I was 7 years old and then I went to NYC to study at FIT for university studies. I speak several Asian languages and my artwork is quite international and may be influenced by my
Asian cultural and professional background too:)! I aspire to have my artwork to be appreciated by customers from anywhere in the world, and not be limited to any specific culture.
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