A rugged, performance-driven eCommerce website designed to showcase premium steel shooting targets and convert serious shooters into loyal customers.
Built to increase online sales, improve product discoverability, and deliver a fast, reliable shopping experience for shooters, ranges, and enthusiasts.
WordPress CMS
Elementor custom eCommerce layout design
WooCommerce online store integration
SEO-ready product and category structure
Mobile-first, responsive design
Secure checkout and optimized user flows
Performance optimization for product-heavy pages
AR500 Steel Targets needed an online store that reflected the durability and precision of their products while making it easy for customers to browse, compare, and purchase with confidence. The site had to support a growing product catalog, clearly communicate product specifications, and perform reliably across desktop and mobile devices—especially for high-intent buyers.
We designed a custom WordPress eCommerce website using Elementor and WooCommerce with a bold, industrial aesthetic aligned to the shooting sports market. The site features clear product categorization, detailed product pages, strong calls-to-action, and a streamlined checkout experience. An SEO-ready structure and performance optimization ensure the site scales with demand and visibility.
Generations of avid hunters and shooters are the heart and bones to AR500 Steel-Targets. Time spent at the range in preparation for hunting season, competition shoots, tactile training, safety training, or just for fun is a tradition that has been passed down in our family generation after generation. When you spend countless hours at the range, it doesn’t take long to start forming opinions about the different targets that are currently available. After time, we began to notice that our conversations, while we were leaving the range, were centered more around our frustrations with the un-affordable and inferior targets we were shooting at than the guns we were shooting with.
With a commitment to quality and innovation, we embarked on a journey to design and build the best steel targets possible. We sourced the most durable materials, experimented with different designs, and obsessed over every detail to ensure our targets were not only functional but also a pleasure to use.
With 75+ years of combined experience in fabricating, welding, and designing metal, we naturally began to tinker with alternate targets that were not on the market yet. When we had come up with a solution to one complaint we had, we would take the target out and see how it held up at the range. Over time, AR500 Steel-Targets was born, and we knew we had to have a product that would withstand shooters who were as serious about their range time as we were.
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