- Platform Specific vs Browser Friendly- Mobile apps need to be developed to run on a specific platform – Apple, Android, Blackberry, etc whereas a mobile website is developed to work across all platforms using your web browser, just like a regular website.
- Functionality and Purpose- Apps are usually a good choice if you have a lot of interactive content, such as gaming, but are not really necessary if you’re just re-purposing content on that’s already on the web. If you want a tool to allow people to get general information about your business, a mobile site is likely a better option. If you want a highly interactive tool, an app may be better.
- Search and Use- Apps need to be downloaded and installed whereas mobile sites are available on any browser. Also, a mobile website can be found via search engines like Google, whereas an app will be available through app stores like iTunes.
- Freedom- Mobile apps are subject to various regulations regarding distribution, payment and the type of content that can be delivered. Whereas mobile websites are free of this red tape.
Want to learn more about how your business can go mobile? Give us a call! 210-392-1433